Who We Are

iCandy Graphics & Web Design is a Madison-based graphic design and website development business that serves clients across the country. The company was founded in 2009 by Candy Phelps.

Candy Phelps

Digital Marketing Strategist & Creative Director

Candy Phelps - EntrepreneurCandy hails from Montana originally and moved to Madison in 2012 from Chicagoland. She and her husband, Tim, are excited to officially be Madison “lifers.” They live on the east side of Madison with their chickens, Maude, Ethel and Shirley. Candy has a BA from the University of Montana and over 12 years of experience in design, web development, management and writing. Candy is passionate about giving back to the community and helping other entrepreneurs succeed. Candy is also the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand.” Candy enjoys art, bicycling, miniature gardening, playing the ukulele and being outdoors as much as possible. Random Celebrity Fact: Candy one time shared a pizza with Garth Brooks.


Tara Locke

VP & Lead Web Developer

taraTara is the senior code ninja, and she also happens to be Candy’s sister!  She has a BA from Montana State University and brings nine years of experience from the corporate world of UPS. She lives in Montana (about 2 hours from Yellowstone) and enjoys the outdoors, cooking and most of all spending time with her husband, James, and their two young daughters, Delaney and Annabelle. Tara’s dog is Gromit. Random Celebrity Fact: Tara ate lunch at the table next to actor, Aaron Eckhart, and tried not to stare the entire time.


Tim Phelps


tim-headshotTim’s roles in the company are many, including consulting, design, administration and sales. While Tim’s true love is landscape design, his contributions at iCandy can not be overstated. Tim enjoys gardening, fishing, hunting and generally being outdoors. He originally hails from Illinois, but don’t worry, he is a Badgers fan. Tim is the owner of Sprout Landscape & Garden. Random Celebrity Fact: Tim worked on defensive linebacker Julias Peppers’ landscape when he played for the Chicago Bears.


Josh Klemons

Lead Writer & Messaging Expert

Josh KlemonsJosh loves words. He is a writer, a journalist, a blogger, an editor and an expert at crafting a message. He has a BA in Journalism (Advertising) and an MA in International Peace and Conflict Resolution. He has edited several books and scores of articles, essays, academic papers, bios and much more. He is equally comfortable writing numerous pages on a complicated subject or working to get his message across in 140 characters. Josh is also an avid musician and songwriter. You can often find him around town reviewing concerts or playing guitar or upright bass with any number of local groups. He has lived in seven states, two countries and the District of Columbia. Random Celebrity Fact: In middle school, he shook hands with Mikhail Gorbachev.


Sally Stirn

WordPress & Social Media Guru

sallySally is a hospitality industry retiree who discovered she has a passion for the design and maintenance of WordPress sites.  She is a graduate of H. Wayne Huizenga School of Business and Entrepreneurship and comes with extensive customer service experience. She resides in Florida and Montana and enjoys spending quality time with her honey George while cooking, canning, hiking and recently gardening. Random Celebrity Fact: Guided Michael Keaton into Montana’s wilderness on horseback for 5 days.


Carly Wilkie

Graphic Designer

carly-biopic-WEBCarly is a freelance designer with a BFA from UW-Stevens Point who is an enthusiastic, yet down-to-earth designer with a passion for the creative process and the inspiring world around her. While design is a huge part of Carly’s life, she also loves animals, sunshine, and buffalo wings! She truly enjoys traveling and spending time with her friends, family and pets. In her free-time, you may catch Carly volunteering with AIGA, baking, and uncovering great DIY projects. Random celebrity fact: Carly shares a birthday with Aaron Rodgers, and ironically, her father shares his with Brett Favre.



Why We Do What We Do

Our business was built on these core values, which inspire everything we do:

Innovation & Creativity:

We strive to be innovators whose ideas and solutions change people’s lives. We foster continued improvement, discovery and growth. We value education, training, creativity and knowledge sharing. We pursue tools and resources to make processes more productive, more efficient and more effective. We learn from others and use our life experiences to consistently re-invent ourselves and create innovative solutions for our clients.


We believe in leading joyful and meaningful lives. We want to help others do the same. We give back to the community, live sustainably and measure our success in happiness. We provide flexibility to those who work for us and seek balance between work and life. We are kind to others and surround ourselves people who are conscientious. We endeavor to be a force of positive change and good in the community and the world.

Authenticity & Transparency:

We revere independence and flexibility. We challenge the status quo and maintain our ideals and original character no matter what is mainstream or popular. We never compromise our values in the name of higher profits. We provide transparency internally and externally in our pricing and processes. We take pride in our honesty and integrity, and we put our clients’ needs before our own interests.


We always provide products and services of which we can be proud. We work hard with efficient execution for ourselves and for our clients to achieve excellence and superior quality.

Equality & Diversity:

We maintain a flat hierarchy where everyone’s ideas and skills are appreciated. We derive value from people’s diverse cultural backgrounds, life experiences, and personalities. We seek out diverse clients and employees to create a richer company DNA.


What We Do

We pride ourselves on our creativity, reliability and integrity. Whatever your graphics and website needs are, we will listen to you and deliver. With our help, your customers will see professional, consistent and attractive design throughout your website, advertising, marketing materials, business cards, social media, data sheets and wherever else your name appears.

Who We Work With

We want to work with businesses and organizations that value the importance of design and technology and appreciate a superior level of customer service. We want to work with folks who are looking for a lasting relationship, and we want to help your business succeed over time.

The best part about what we do is helping other businesses grow by helping them portray a professional and unique image in print and online. Your passion is contagious. While we have clients big and small all over the country, we love doing graphic design and website design for smaller local businesses and organizations because we want to work with people who are excited about what they are doing. Plus, people who own small businesses are more likely to support other small businesses, keeping more money and tax dollars local. And that includes us! We try to shop local and use local service providers as much as possible to spread the love and keep small businesses open. And unlike many graphic design studios or website firms, iCandy Graphics & Web Design will give even the smallest businesses the attention they deserve.

We heart entrepreneurs! We love working with people who are taking a risk and shooting for the stars. We have the expertise and knowledge to help you achieve your dreams, and we’re honored to be a part of your journey

Where We Work

We love what we do, and are grateful to be a part of the amazing Madison, WI community. We have an office at 2002 Atwood in Madison’s East Side in Suite 211.

We are involved in the Madison community in a variety of ways, including donating our time and technical expertise to various organizations such as the Madison Housing Initiatives (providing housing for homeless persons with severe mental illnesses), and the Richard Davis Foundation (a nonprofit organization for young bassists and race activism). iCandy Graphics is a proud member of the Wisconsin Women Entrepreneurs, Dane Buy Local and the Greater Madison Chamber of Commerce. Contact iCandy Graphics today to start building a relationship that will help your business grow!



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