Free Educational Workshop: “Grow Your SEO” WordPress with iCandy Graphics
Saturday, June 17, 2017
Grow Your SEO: Search Engine Optimization Concepts for WordPress
Search Engine Optimization is a highly technical field that is constantly changing. But luckily, there are many simple things you can do to improve your ranking on Google!
Join us for a hands-on workshop that will help you identify steps you can take to increase your rank on the search engines like Google, led by Madison entrepreneur Candy Phelps of iCandy Graphics & Web Design. What You Will Need:
• Login / passwords for your self-hosted WordPress.org website.
If you can log in to your website and follow along, it will be best! If you don’t have a WordPress site, that’s OK. Note: Only self-hosted WordPress.org websites can install the Yoast plugin. WordPress.com accounts won’t be able to install the Yoast plugin but will still get a lot from the class.
We’re still planning out the coffee and snacks for during the workshop, but the workshop will be held in the 100State main space.
The format will be as follows:
Learn the basic terminology of Search Engines, SEO and the anatomy of a Search Engine Results Page (SERP)
By using gardening as a metaphor you will learn the parallels between a garden and a website and how that can inform your SEO decisions.
Quantity + Quality Is Most Effective
Learn why blogging is so important and how to determine what type of content you should be putting on your website to boost user engagement.
Relevance is Imperative
Learn the importance of keyword research and creating content for your specific audience.
Good Design Gets You Far
Understand how design and audio / visual content help your SEO.
Easy Access Is Crucial
Test your site speed, responsive design to make sure your site is accessible.
Longevity Is an Advantage
Use an SEO Audit Tool to check out your competitors to understand website authority.
Reputation Is Everything
Learn how backlinks and social media affect your website authority and traffic.
Organization Is Important
Learn the basics of website architecture, organization and how to use the Yoast WordPress plugin (this part will be hands on for people with WordPress.org websites.)