Read several articles where iCandy Graphics & Web Design, one of our staff or one of our projects was featured in the news and other media!
March 2017 • InBusiness
IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Candy Phelps, founder, iCandy Graphics & Web Design.
1. What are the most challenging and rewarding aspects of your job and why?
The most rewarding thing about being an entrepreneur is being able to write the script of my own life and help others do the same. By crafting my business around my core values, I aim to have a positive impact on my team, my clients, and the community.
Happiness is our main objective and gratitude is a core part of my day. I feel very lucky that I get paid to have ideas, design, write, learn, and lead an awesome team in creative endeavors.
I love being able to work with other entrepreneurs to turn their ideas into a real business. When someone is giddy about their new logo or gets an important lead through their website, we feel like we’re helping them succeed.
As for the challenges, almost any business owner will tell you entrepreneurship comes with added pressure and long hours. Especially because I love what I do so much, it can be hard to stop working at the end of the day. Sometimes I have to remind myself to look up from my computer and go outside!
Nov. 14, 2016 • By Pamela Sosnowski
We’ve been taught that when life gives you lemons, to make lemonade out of them. In Candy Phelps’ case, she turned lemons into iCandy — iCandy Graphics to be exact, her own graphic design firm with a clever play on the phrase “eye candy.” The positive attitude that turned her bad fortune around permeates the staff at her company and in the work they deliver for clients.
“I wanted to start a different kind of business that cared about more its people than the bottom line,” Phelps explains.
July 15, 2015 •
“I love a good book. And when the book gives me a few tips for helping in my business, all the better. My friend, Candy Phelps of iCandy Graphics recently passed along a copy of her new book, Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand. I was delighted to read through it for it’s easy-to-understand explanation of SEO techniques and tips for how to improve upon what we are already doing for search engine optimization.”
April 23, 2015 8:30 am •
Madison IT consultant Matt Nelson sometimes chuckles at some of the questions that come his way.
“People will ask me stuff like ‘How can I change the date on our website?’ and that just kills me,” he said. “I’d rather just empower people to do it themselves.”
But like a lot of independent information technology consultants these days, Nelson is swamped with requests for help. He’s often scheduling out three weeks or longer.
Now, in an effort to reach more people and teach them the skills they need, Nelson has teamed with other local experts in a new venture called GrowMadison. The startup offers group trainings for a whole host of information technology challenges from website management to social media.
Candy Phelps’s story starts with her parents, who owned their own business. Growing up, she knew she wanted to follow in their footsteps and build a company of her own. After years of working in various jobs she found unfulfilling in some way, Candy knew a change was needed, and she started iCandy Graphics & Web Design in 2009.
The timing was hardly perfect: Candy and her husband were starting a business in 2009 – smack in the middle of the worst economic crisis in half a century…Today, customers rave in testimonials about Candy’s talent, professionalism, and value – one writes “while I am beyond pleased with the end result, I have to say the best part of the whole experience was the customer service.”
By Jennifer Schiff | Posted July 27, 2010
Think that having an eye-catching logo and distinctive online brand don’t matter — or are unimportant if you have a distinctive product or service or low prices? Think again. Both elements play a crucial part of a successful small business marketing plan.
“I won’t go so far to say that having a good or bad logo will make or break the success of your business,” said Candy Phelps, the owner of iCandy Graphics and Printing, “but it will definitely increase your success if you have a great logo and branding identity. If you have a cheap-looking, generic website and a cheap-looking logo, you’re sending a message to your customers that you may be cheap about other areas of your business, like your products and services.”
The Daily Herald
On Friday, June 17 at Stevens’ restaurant in Gurnee, the Village of Gurnee Chamber of Commerce held its annual event celebrating their second year as a chamber of commerce in Gurnee.
Recognized for outstanding service to the chamber, Candy Phelps of iCandy Graphics and Printing was awarded “Business of the Year” by Brad Jenks, chairman of the chamber.
by Jessica Steinhoff | August 1, 2013
From the Capitol to North 6th Street, East Washington Avenue is transforming. There’s a fresh crop of apartments, buzz about a new business incubator, and an onslaught of road construction. The most exciting addition, however, isn’t a fresh layer of pavement. An art movement seems to be brewing, yet it’s so far underground that many locals can’t see it. Meanwhile, Madison artists complain of bubbles. They may drift by others doing interesting work, but for the most part, they toil in isolation. The lucky ones sell work in other markets. The less lucky earn their keep at other types of jobs. Many leave for bigger cities.
But lately, things have been changing. Well, sort of. A number of recently formed groups have set out to burst the bubbles. Their approaches differ, but their goals are similar: to help Madison artists make a living and to make the local art scene vibrant, visible and centrally located.
“There’s something exciting brewing in Madison, something with national appeal,” she says. “I think we’re on the cusp of being one of those towns everyone wants to live in, now that everyone has lived in Brookyln and Portland. There is so much cool, interesting artist activity here.”